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DeGraffenreid joins Lady Americana

By Furniture Today Staff -- Furniture Today, March 21, 2004

OKLAHOMA CITY — OKLAHOMA CITY — Lady Americana, a Top 10 bedding producer based here, has named Mark DeGraffenreid director of marketing, a new position.

He will be responsible for all traditional and electronic media, sales promotions and market research. DeGraffenreid was creative director for retailer Mathis Bros. Furniture, which owns Lady Americana.

He reports to Lady Americana President Kerry Tramel.

"Mark's talent and energy are what made him the perfect candidate for this position," Tramel said. "As Lady Americana continues to gain market share, his new marketing programs will play an integral role in the growth not only of Lady Americana but our retail partners as well."

Tramel said DeGraffenreid has been responsible for many successful media campaigns for Mathis Bros.

"By using proven strategies and embracing leading-edge technology, I'm confident Lady Americana will experience dramatic growth and an increase in market share," DeGraffenreid said.

Lady Americana is a licensing group of mattress manufacturers with 13 North American licensees and five international operations.

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