Capturing more dollars with color
By Carole Sloan -- Furniture Today, March 21, 2004
Has our marketplace once again underestimated the consumer? I'm talking about what colors Ms. Jones in Peoria will accept in her home, other than basic beige and offwhite.
The home furnishings market appears to be playing catch-up with consumers. They've bought into color in their clothing, and they are responding to the few offerings on the home market. We've long seen the European home shows vibrating with bold color — orange, yellow, purples, reds and so on.
The decorative fabric lines launched at Showtime in January clearly show a move to bolder and brasher color, a far cry from the sea of beige and brown that had dominated that part of the home furnishings textile market.
Heimtextil in Frankfurt, Germany, and Maison & Objet in Paris, both in January, reiterated the color explosion statement for the home.
As for the skeptics who nay-sayed orange when it showed up as a fashion color in Europe four years ago: Guess what? There's a lot of orange around these parts, and it's been selling, although the hues are a bit more subdued than its European cousins.
And what makes color statements even more interesting are the combinations. We're seeing not just a single color with a tempering neutral, but mixes of brash colors that work together.
The first of the color and design trend reports for spring 2005 are beginning to come out, and it's amazing to see how apparel and home are dovetailing more and more, not just in color but in design and fabric construction.
If you're trying to catch Ms. Jones eye — and dollars — you should be able to do it with color.
Otherwise, you'll be doing it with midnight madness sales and triple "no" offers well beyond 2006.
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