Vietnamese showing at market
By Powell Slaughter -- Furniture Today, April 18, 2004
HIGH POINT — HIGH POINT — Vietnam's Ministry of Trade is helping to sponsor showroom space for 19 Vietnamese furniture manufacturers exhibiting at this week's market. The group is showing in Space 2-609 of Plaza Suites.
The action marks the first effort among Vietnamese-run furniture makers to market their products directly to U.S. retailers.
"(These) are companies that are ready to export to the U.S. market now," said Tran Duy Dong, commercial attaché with the trade office of the Embassy of Vietnam in Washington.
The participating manufacturers include makers of midpriced bedroom and dining room, entertainment centers and armoires, garden/patio and rattan and wicker furniture, ready-to-assemble pieces, contract furniture and decorative accessories.
Representatives from the Vietnamese Ministry of Trade also will be at market as well as the Vietnam National Trade Fair & Advertising Co. Jeff Dilley, CEO of Exsero Group, an importer and consultant with offices in Washington and Ho Chi Minh City, Vietnam, has been working with the trade ministry to build furniture business in the U.S. market.
"Retailers, wholesalers and U.S. manufacturer/distributors are the three segments we will try to address," Dilley said, adding that the group sent direct-mail invitations to 1,000 buyers who typically come to market.
Exsero also is putting together another buying trip for potential U.S. customers. Similar groups went to Vietnam last year.
"Companies are going to want to come to Vietnam to see the factories," Dilley said. "We're leaning toward the first week in May for the next trip. We want to promote direct sourcing."
Companies taking part in the mission and exhibition are:
Binh Dinh Import/Export Co.
Central Vietnam Electronic
Appliances & Technology Co.
Dai Thanh Co.
Hiep Long Co.
Hoa Phuong Joint Stock Co.
Khai Vy Co.
Kim Hung Fine Arts & Woodwork
Lam Viet Co.
Minh Duong Co.
Phuoc Hung Co.
Phuoc Tan Co.
Saigon Daclac Co.
Saigon Kymdan Rubber Stock Co.
Scansia Pacific Co.
Thanh Vy Co.
Tien Trien Furniture Co.
Truong Than Furniture Corp.
Viet Trang Import Export Joint Stock Co.
Voluntary Youth's Forest/Agro
Products Export Co.
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