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Lane picks ad agency

By Furniture Today Staff -- Furniture Today, April 18, 2004

TUPELO, Miss. — TUPELO, Miss. — Lane Home Furnishings has selected Chandler Ehrlich as its ad agency of record to help market and promote its dedicated stores.

The Memphis, Tenn.-based marketing communications firm will develop TV and print advertising campaigns and other marketing and interactive programs, as well as oversee media planning and placement.

"Our talented and experienced in-house marketing department will work closely with Chandler Ehrlich to develop the most effective marketing program possible to support the launch of our stores," said Skipper Holliman, Lane's executive vice president of marketing. "We have all of the right pieces in place to take Lane to the next level."

Lane currently has four stores open — three in Canada and one in Tupelo.

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