KISS of success goes to Shermag division 2nd time
By Furniture Today Staff -- Furniture Today, January 18, 2004
TORONTO — TORONTO — Sofas International, the contemporary upholstery division of Shermag, has won the Canadian Home Furnishings Award's Grand Medallion for the second consecutive year, this time for its Keep It Simple Sofa, or KISS.
The CHFA program, organized by the Ontario Furniture Manufacturers Assn. in collaboration with the Quebec Furniture Manufacturers Assn. and Furniture West, celebrates excellence in the design, manufacturing and marketing of Canadian household furniture.
The program, the successor to the Trillium Awards, is in its second year, and winners are selected by a panel of 15 retailers from across the country. The Grand Medallion is awarded to the entry receiving the highest point score from the jury, regardless of the category. The Keep It Simple Sofa also received the CHFA Medallion in the premium leather upholstered suites category.
A total of 27 Medallions were awarded, from a field of 111 entries. With the exception of marketing concepts, each product category is divided into three sub-categories based on retail price ranges — popular, premium and prestige, or entry level, midrange and high end.
A.P. Inds. won in the marketing concepts category for its new A Store in A Store gallery program.
Other winners were Brentwood Classics in dual purpose upholstery, College Woodwork in juvenile bedroom, Cuoio Designs in leather suites, Huppé in fabric suites, Jaymar in motion upholstery, La-Z-Boy Canada in motion chairs, Laurier in home entertainment centers, Legacy Leather in leather suites, Perri Fine Furniture in accent furniture, and Rawhide International in occasional chairs for New Hampshire;
Also, Reflections Furniture in casual dining, Shermag in adult bedroom, Statum Designs in fabric suites, Superstyle in accent furniture and in occasional chairs, West Brothers in formal dining and in adult bedroom, and Simmons Upholstery Canada in dual-purpose upholstery, Future Chair in showood chairs, Sealy Canada in sleep products, Citation House in fabric suites, and Tennessee Mfg. in casual dining.
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