Share this on

Shaw licensing Mary-Kate and Ashley

Lissa Wyman -- Furniture Today, January 11, 2004

DALTON, Ga. — Teen superstars Mary-Kate and Ashley have signed a licensing agreement with Shaw Living for a collection of rugs targeted to tween and teen-age girls.

The rugs, for girls age 5 to 19-plus, will debut at this week's Atlanta International Rug Market, which opens Jan. 15. The Mary-Kate and Ashley Collection will consist of about 20 styles of rugs, including funky florals, bold geometrics and other trendy motifs.

The printed nylon and shag rugs will feature a vivid color palette of blue, purple, green, orange, pink and yellow.

"The creative approach to the Mary-Kate and Ashley Collection was inspired by the latest fashion trends, and the hip combinations of color, texture and pattern will be the perfect complement to any young girl, tween, teen or college student's room," said Jeff Meadows, vice president of Shaw Living.

"The Mary-Kate and Ashley brand provides trend-right designs in area rugs specially designed for their fans," said Robert Thorne, chief executive officer of Dualstar Consumer Products of Los Angeles, the brand's international corporate group.

Other Mary-Kate and Ashley products include videos, video games, fashion dolls, books and fashion and beauty products.

Shaw Living is a division of Shaw Inds., a subsidiary of Berkshire Hathaway, which also owns several major furniture retailers.

Share this on

Related Content

• Topics
• Author
• Most Popular Pages

Nourison to present exclusive Joseph Abboud licensed rugs at Oct. High Point Market

Aug 18, 2011

Bob Timberlake and Century Furniture team up in 2011

Dec 22, 2010

Coast to Coast introducing licensed line by Andy Stein

Apr 14, 2012

Andy Stein inks licensing deal with Coast to Coast

Mar 26, 2012

Omnia Furniture ends relationship with Kathy Ireland Worldwide

Jan 26, 2012

Also by this author

• Rug companies diversify mix with non-rug products

• Rugs gaining importance in big box merchandise mix

• Facebook may prove important marketing vehicle

• Home furnishings retailers better open virtual stores

• How will 2011's top five stories play out this year?

Also by Lissa Wyman

Most Viewed Articles

• Interior Lifestyle China show set for Oct. 10-13

• HOM Furniture adds flooring to six Twin Cities stores

• Ashley Furniture opens first China store in Shanghai

• 21 companies from Turkey, Taiwan and China to exhibit at Showtime

• Merinos Home Furnishings opening display room, Boyles addition

Sponsored Links

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Wright Labels

  

  Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more

---

Related Resources

• Rugs 101 - Special Edition