De la Renta bedding textiles due at Century designer venues
Carole Sloan -- Furniture Today, October 5, 2003
New York — Oscar de la Renta has licensed Dallas-based Rose Tree to develop a three-tiered home textiles bedding program, including a couture collection for high-end specialty stores and the designer showrooms of Century Furniture, de la Renta's furniture licensee.
The collection for Century's nine designer showrooms will feature the dressmaker details that are the designer's signature, with embroidery, mitering and pleating.
Eliza Reed, vice president of licensing for de la Renta, said the textiles will parallel the range of furniture styles — sleek urban, country and clean contemporary.
It has not been determined how the top-of-the-bed program will be made available to furniture retailers, said Ed Tashjian, vice president of marketing for Century.
The other textile lines will target department stores.
Century, which launched the de la Renta furniture in October 2002, will introduce about 15 pieces at the October market.
Tashjian described the new pieces as "very eclectic" and more contemporary in feeling than the debut collection. Exotic materials are featured, including a large cabinet faced in mother of pearl; tables covered in shagreen, the skin of sharks; and tables of zebra wood.
The de la Renta collection already has produced several winners, Tashjian said, including a $20,000 dining table, a similarly priced armoire, and rope chairs.
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Century to carry Oscar textile line
Sep 21, 2003
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