|  RegisterFree Newsletter Subscription
Zibb
Subscribe to Furniture Today
Industry Resources
Email
Print
Reprints/License
RSS

Mayes' love of Tuscany brought home

Jeff Linville -- Furniture Today, September 8, 2003

"We're celebrating a way of life that I have come to love," said author Frances Mayes.

She was attending the launch of her licensed furniture collection at the Drexel Heritage by Saxon-Clark store here, the first of several retail stops celebrating Drexel's At Home in Tuscany line.

A poet, writer and college professor, Mayes enjoyed visiting Italy's Tuscany region. After several trips there, she and her husband-to-be bought a home in Cortona, where Mayes wrote a memoir capturing her feelings about life in Tuscany.

Carl Levine, a former home furnishings executive at Bloomingdale's, got the idea for a furniture collection and approached Drexel Heritage and Mayes. Jeff Young, Drexel's president and chief executive officer, and chief designer Michael Black flew to Italy to visit her home and kick around ideas.

Mayes said she was pleased with the working relationship as Drexel Heritage sought her input often. The collection premiered at the High Point market in April.

"I started crying when I walked in the showroom," she said, because of the effort that had gone into the collection as well as the beauty of the pieces themselves.

At the retail event, she pointed to an armoire with a bluish-gray finish, a color that came from an antique bookcase she bought in Italy. "I love that finish. It looks like it's about to rain in Tuscany," she said.

A tall armoire with an arched top has doors patterned after the doors of her home. Another armoire is a copy of one in her study. Homes in Tuscany don't have closets, she said, so people use armoires to store their clothing.

The furniture is patterned after antiques, but updated and improved. She said Italian chairs and sofas are austere, more upright and less comfortable, and Drexel Heritage has "Americanized" the goods to be more user-friendly.

Drexel said the first cutting of the collection, with over 60 pieces, sold out by the third day of the April market. More is on tap for the October market.

Email
Print
Reprints/License
RSS

Talkback


We would love your feedback!


» Submit talk back

Related Content

 
Also by Jeff Linville

Advertisement
Sponsored Links
leadership conf - marketing 1
Advertisement
Furniture Today Subscription Offer - September 2008

eNEWSLETTERS

Furniture Today eDaily
Furniture Today eClassifieds
Bedding Today
Furniture Today Green
Casual Living eWeekly
Home Accents Today eWeekly
Home Accents Today Product Line
Home Textiles Today Extra
Gifts & Dec Direct
Gifts & Dec Product Wire
Kids Today eWeekly
Playthings Extra

About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites