Reeves is senior VP at Southern
By Furniture Today Staff -- Furniture Today, August 11, 2003
Conover, N.C. — Industry veteran Alex Reeves has joined midpriced upholstery manufacturer Southern Furniture as senior vice president of sales and marketing, a new position.
He had been vice president of sales at upholstery producer Hickory Hill, a unit of Norwalk Furniture, and previously held sales posts at LeatherCraft and Sherrill Furniture's Precedent division.
Hickory Hill has not yet announced a replacement.
Southern President Ken Church said Reeves is "a natural fit for our growth plans" because of his background in selling better-quality upholstery. He added that Reeves grew up in a family business that produced high-quality, hand-tied upholstery.
"His knowledge and sense of market urgency will allow us to meet our goals both in the design and fashion, as well as territory and customer development, areas," said Church.
He said Reeves "will develop our sales and marketing efforts around our strengths to satisfy the needs of retailers and their customers."
