Consumer buying report available
By Furniture Today Staff -- Furniture Today, June 15, 2003
High Point — Who's shopping for furniture this year? Furniture/Today's 2003 Consumer Buying Trends report gives the answer.
On a product-by-product basis, 31,505 consumers told Furniture/Today researchers what furniture they shopped for in 2002, what they actually purchased and how much they spent for it. They also told what types of furniture they plan to buy in 2003 and the maximum they plan to spend.
Highlights of the report were published in Furniture/Today's Feb. 24 issue, available on the paper's Web site at www.furnituretoday.com. More detailed versions of the report are available for sale, and a list of products covered and prices also is on the Web site.
Detailed demographic tables showing the characteristics of the shoppers and buyers are available by region, product category group or individual products. Demographic characteristics tracked include age, income, life stage, ethnicity and race, credit cards owned, computer products owned, Internet access, job types, number of persons in the household and pet ownership.
Data for the massive survey were collected for Furniture/Today by National Family Opinion, which maintains the largest consumer panel in the industry, reaching a complete cross-section of the U.S. population. Each cross-section is selected to conform to the latest U.S. Census data for the nine geographical divisions, and within each division by population density, age of homemaker, household income and household size.
The profile of the responding households closely matches the demographic characteristics of all U.S. households. That, coupled with the large sample size (and a response rate of 63%), means that the data can be projected nationally with a margin of error less than 1%.
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About the survey
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