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100th Badcock & more opens

By Furniture Today Staff -- Furniture Today, March 2, 2003

With the opening of a store in Chiefland, Fla., W.S. Badcock Corp. now has 100 locations operating with the Badcock & more concept.

In addition to the Chiefland store, which is owned and operated by Carol Tew, Badcock has also completed Badcock & more conversions in Mobile, Citronelle and Andalusia, Alabama; Tifton, Waycross and Statesboro, Georgia; and Perry, Naples, Tampa-South, Tampa-West, Tampa-East, Lakeland-Combee, Lakeland-North, Crestview, Blountstown and Trenton, Florida.

Introduced in January 2000, the Badcock & more concept includes a product line of more than 4,000 items and a store display that is brighter and more spacious than the previous format, which was introduced in the 1960s. The new format, with the more contemporary logo, is designed to appeal to a broader, younger customer base.

"We are very pleased with our new stores and the response we are getting from our customers," said Don Marks, Badcock president. "We feel our new image and store design clearly represents our commitment for the new millennium to provide our customers with better service, convenience, selection, value and more."

Of the stores that have converted, all have seen sales increases of at least 20% and some as high as 70%, he said. The corporate goal is for 80% of Badcock's 340 stores to be converted to the new format by 2007. The new concept was designed by the firm GRID2 International.

Badcock stores are in seven Southeastern states — Alabama, the Carolinas, Florida, Georgia and Tennessee — and last year company executives announced their plans to push into Virginia, West Virginia, Kentucky and eastern North Carolina. The company ranked 13th on the Furniture/To-day listing of the Top 100 furniture stores with 2001 sales of $395 million.

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