Fraschetti is Primo sales mgr.
By Furniture Today Staff -- Furniture Today, March 2, 2003
Montreal — Industry veteran Claudio Fraschetti has joined manufacturer and importer Primo International as sales manager.
He will be responsible for sales and marketing in Ontario and Atlantic Canada, for relationships with the buying groups, and for sales in key U.S. states, including California, Florida and Arizona. The rent-to-own and mass-merchant sectors also will be his responsibility.
Fraschetti has worked in sales and marketing with buying groups Cantrex Group and Mega Group, with retailer Great Universal Stores, and with manufacturers South Shore and Dor-Val.
He reports to John DeFalco, vice president of sales and marketing for Primo, which markets leather upholstery, case goods and bedding.
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