45

Mike Thyken, senior vice president and chief information officer, has a Sleep Number of 45. Thomas Duffey, vice president of alternative distribution, is a 40, while Kathleen Graber, vice president of supply chain management, and Lynn Ferrin, vice president of advertising, are both at 30.

90

Keith Spurgeon, senior vice president of sales, is at the high end of the scale — 90. "As a big fellow, I need that support," he said.

25

Jim Raabe, chief financial officer, is a 25. "Everybody says I am a softie," he said. "I can sleep soft and still get the comfort and support I need."

55

Bill McLaughlin, chief executive officer, has a Sleep Number of 55, putting him on the firmer end of the scale. "I can't change my Sleep Number," he quipped. "It's in too many marketing materials. It would be too expensive to change."

35

Noel Schenker, senior vice president of marketing and new business development, has a Sleep Number of 35. "I am a side sleeper," she said. "Previously, sleeping on an innerspring mattress, I would wake up with tingling or soreness." No more. She said 35 is the "perfect body-sculpting number."