Thailand fair to spotlight indigenous parawood
By Furniture Today Staff -- Furniture Today, March 2, 2003
Bangkok, Thailand — Furniture made of Thailand's indigenous parawood will be in the spotlight at the Thailand International Furniture Fair here in March, with pieces from a product design and development demonstration highlighted during the show.
The demonstration will be hosted this month by the Thai department of export promotion's Product Development Center here. Parawood furniture represents approximately 70% of Thailand's wood furniture exports.
Thailand reports sizable increases in its exports despite a soft global economy. Exports of wood furniture to the United States jumped to US$418 million during the first nine months of 2002 compared to $365 million for the same period in 2001, according to the department.
The growth indicates that "foreign buyers are confident in our parawood," said Songchai Saisavetvaree, deputy director general of the department of export promotion within Thailand's ministry of commerce. "We are focusing on product design."
Songchai said Thai producers have to study each country's market in order to develop practical, durable, suitable furniture for each.
The Thailand International Furniture Fair will be held at the Bangkok International Trade and Exhibition Center March 5–9, with the last two days open to the public. There will be a special area at the fair for the new parawood designs.
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