Youth/teen bedroom
By Furniture Today Staff -- Furniture Today, February 24, 2003
This year, 3.2% of all households — 9% of households that have children — plan to buy youth bedroom furniture. If the 3.4 million households spend as planned, they'll shell out nearly $3 billion for their purchases and the youth category will account for 4% of the planned spending on furniture in 2003. While they're at it, over two-fifths of youth bedroom shoppers also plan to buy a new mattress this year.
Parents, not surprisingly, account for most of the households in the market for youth bedroom. Young parents in particular account for 44% of the households planning to make a youth bedroom purchase. As befits their age, the incomes are also lower — over one-half have annual incomes under $50,000.
Time is of the essence for moms shopping for youth bedroom. Just under one-half are employed full-time, and another one-fifth are employed part-time. In fact, almost one-third of households planning to buy youth bedroom are dual-income homes, with both spouses working full-time. Not surprisingly, these households earn more money — two-fifths have annual incomes of $75,000 or more and 10% make $125,000 or more.
Eighty-five percent of households shopping for youth this year have kids. Most have kids that are 12 years of age or under.
| Age of kids in households planning to buy youth bedroom | |
|---|---|
| 1–5 years | 45% |
| 6–12 years | 47 |
| 13–18 years | 30 |
Overall, the median that youth-bedroom purchasing households plan to spend is $300. As with other bedroom categories, the planned spending may be for one item or several. Households in the North-east are planning to spend more, a median of $500, while households in the Midwest plan to spend less, a median of $200. Planned spending rises with age, but the median budgeted for youth bedroom tops out at $600. Only 16% of households plan to spend $1,000 or more. The amount households are planning to spend does not change for dual- income families. Again, the median is $300, and only 16% plan to spend $1,000 or more.
| Income | % of the 2.7% of households that in 2002 bought | % of the 3.2% of households that in 2003 plan to buy |
| youth/teen bedroom | ||
| Under $20,000 | 12% | 18% |
| $20,000 – $29,999 | 9% | 13% |
| $30,000 – $39,999 | 11% | 12% |
| $40,000 – $49,999 | 11% | 11% |
| $50,000 – $59,999 | 11% | 9% |
| $60,000 – $74,999 | 13% | 12% |
| $75,000 – $84,999 | 7% | 6% |
| $85,000 – $99,999 | 8% | 6% |
| $100,000 – $124,999 | 8% | 7% |
| $125,000 or more | 10% | 6% |
| Lifestage | % of the 2.7% of households that in 2002 bought | % of the 3.2% of households that in 2003 plan to buy |
| youth/teen bedroom | ||
| Young singles | 2% | 2% |
| Middle singles | 2% | 3% |
| Older singles | 1% | 0% |
| Young couples | 4% | 5% |
| Working older couples | 4% | 2% |
| Retired older couples | 1% | 1% |
| Young parents | 43% | 44% |
| Middle parents | 21% | 23% |
| Older parents | 22% | 20% |
| Percent of households that... | |
|---|---|
| Shopped for youth/teen bedroom in 2002 | 4.5% |
| Bought youth/teen bedroom in 2002 | 2.7% |
| Plan to buy youth/teen bedroom in 2003 | 3.2% |
| Age | % of the 2.7% of households that bought in 2002 | % of the 3.2% of households that plan to buy in 2003 |
| youth/teen bedroom furniture | ||
| Under 25 | 4% | 6% |
| 25–34 | 32% | 33% |
| 35–44 | 39% | 39% |
| 45–54 | 17% | 16% |
| 55–64 | 5% | 4% |
| 65 and over | 3% | 2% |
