Chairs that swivel, rock or glide
By Furniture Today Staff -- Furniture Today, February 24, 2003
Long considered a nursery staple, gliders, as well as chairs that rock or swivel, are gaining fans. They were purchased by less than 1% of households in 1997, then by 2% of households in 2000 and 2002. This year, 2.2% of households say they have a glider on their furniture shopping lists.
The median amount glider shoppers plan to spend this year is $300, but 30% plan to spend $500 or more. The high rollers are households with incomes of $125,000 or more and working or retired older couples.
Gliders are not just the purview of the young. More than one-third of households planning to buy a glider rocker are 55 or older. But the highest plan-to-buy indices are for heads of households under 35. Those under 25 are twice as likely to be shopping for a glider than their numbers in the population would indicate. The younger households have smaller budgets, however, a median of $100 for the under-25 crowd and a median of $250 for those between 25 and 34.
As with recliners, gliders are popular with households living in mobile homes, which have budgeted a median of $200 for glider purchases.
| Percent of households that... |
| Shopped for a glider rocker in 2002 |
3.8%
|
| Bought a glider rocker in 2002 |
2.0%
|
| Plan to buy a glider rocker in 2003 |
2.2%
|
|
Age
|
% of the 2.0% of households that in 2002 bought
|
% of the 2.2% of households that in 2003 plan to buy
|
|
a glider rocker
|
| Under 25 |
3% |
4% |
| 25 – 34 |
13% |
17% |
| 35 – 44 |
16% |
18% |
| 45 – 54 |
24% |
25% |
| 55 – 64 |
19% |
17% |
| 65 and over |
25% |
19% |
|
Income
|
% of the 2.0% of households that in 2002 bought
|
% of the 2.2% of households that in 2003 plan to buy
|
|
a glider rocker
|
| Under $20,000 |
16% |
19% |
| $20,000 – $29,999 |
12% |
12% |
| $30,000 – $39,999 |
11% |
10% |
| $40,000 – $49,999 |
13% |
10% |
| $50,000 – $59,999 |
7% |
9% |
| $60,000 – $74,999 |
11% |
13% |
| $75,000 – $84,999 |
7% |
6% |
| $85,000 – $99,999 |
8% |
6% |
| $100,000 – $124,999 |
9% |
6% |
| $125,000 or more |
6% |
9% |
|
$ plan to spend
|
% of the 2.2% of households that plan to buy in 2003 a glider rocker
|
| Under $100 |
6% |
| $100–$199 |
15% |
| $200–$299 |
17% |
| $300–$399 |
18% |
| $400–$499 |
14% |
| $500–$599 |
15% |
| $600–$999 |
11% |
| $1,000 or more |
4% |
|
Lifestage
|
% of the 2.0% of households that bought in 2002
|
% of the 2.2% of households that plan to buy in 2003
|
|
a glider rocker
|
| Young singles |
3% |
4% |
| Middle singles |
9% |
10% |
| Older singles |
8% |
6% |
| Young couples |
8% |
10% |
| Working older couples |
18% |
16% |
| Retired older couples |
16% |
12% |
| Young parents |
11% |
12% |
| Middle parents |
9% |
10% |
| Older parents |
17% |
19% |
| Roommates |
1% |
1% |
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