Motion sofas
By Furniture Today Staff -- Furniture Today, February 24, 2003
Motion sofas are most popular with under-25 households. This group has the highest plan-to-buy index, with purchasing plans two-and-a-half times their number in the population. But their motion sofa budget is a median of $700, less than the overall national median of $900.
About one-fourth of households planning to buy a motion sofa also plan to buy a recliner. Households with both products on their shopping lists have budgeted a median of $900 for the motion sofa and a median of $400 for the recliner. Among the under-25 set, 27% of households plan to buy both a motion sofa and a recliner in 2003.
Parents are also likely motion sofa shoppers. Households with children living at home are 1.5 times more likely to be shopping for a motion sofa this year than their number in the population would indicate. All parents — young, middle and older — make up more than one-half of the households planning to buy. Parents have budgeted more for their motion sofa than the average U.S. household, a median of $1,000.
Overall, 2003 motion sofa shoppers expect to pay less for their purchase than 2002 buyers. In 2002, 53% of households that purchased a motion sofa paid $1,000 or more. For 2003, only 48% expect to pay that much.
In general, consumers plan to pay about the same for either their motion or a stationary sofa this year.
| Income | % of the 1.8% of households that in 2002 bought | % of the 3.0% of households that in 2003 plan to buy |
| a motion sofa | ||
| Under $20,000 | 11% | 17% |
| $20,000 – $29,999 | 10% | 12% |
| $30,000 – $39,999 | 9% | 10% |
| $40,000 – $49,999 | 9% | 12% |
| $50,000 – $59,999 | 12% | 9% |
| $60,000 – $74,999 | 14% | 14% |
| $75,000 – $84,999 | 6% | 6% |
| $85,000 – $99,999 | 12% | 9% |
| $100,000 – $124,999 | 10% | 5% |
| $125,000 or more | 7% | 6% |
| Lifestage | % of the 1.8% of households that in 2002 bought | % of the 3.0% of households that in 2003 plan to buy |
| a motion sofa | ||
| Young singles | 3% | 4% |
| Middle singles | 7% | 10% |
| Older singles | 4% | 3% |
| Young couples | 9% | 10% |
| Working older couples | 18% | 12% |
| Retired older couples | 10% | 6% |
| Young parents | 14% | 18% |
| Middle parents | 13% | 14% |
| Older parents | 21% | 22% |
| Roommates | 1% | 1% |
| Percent of households that... | |
|---|---|
| Shopped for a motion sofa in 2002 | 4.0% |
| Bought a motion sofa in 2002 | 1.8% |
| Plan to buy a motion sofa in 2003 | 3.0% |
| Age | % of the 1.8% of households that bought in 2002 | % of the 3.0% of households that plan to buy in 2003 |
| a motion sofa | ||
| Under 25 | 2% | 5% |
| 25–34 | 16% | 19% |
| 35–44 | 24% | 29% |
| 45–54 | 30% | 26% |
| 55–64 | 16% | 12% |
| 65 and over | 12% | 9% |
| $ plan to spend | % of the 3.0% of households that plan to buy in 2003 |
| a motion sofa | |
| Under $300 | 6% |
| $300–$499 | 9% |
| $500–$599 | 11% |
| $600–$799 | 13% |
| $800–$999 | 13% |
| $1,000–$1,499 | 24% |
| $1,500–$1,999 | 9% |
| $2,000–$2,499 | 9% |
| $2,500 or more | 6% |
