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Motion sofas

By Furniture Today Staff -- Furniture Today, February 23, 2003

Motion sofas are most popular with under-25 households. This group has the highest plan-to-buy index, with purchasing plans two-and-a-half times their number in the population. But their motion sofa budget is a median of $700, less than the overall national median of $900.

About one-fourth of households planning to buy a motion sofa also plan to buy a recliner. Households with both products on their shopping lists have budgeted a median of $900 for the motion sofa and a median of $400 for the recliner. Among the under-25 set, 27% of households plan to buy both a motion sofa and a recliner in 2003.

Parents are also likely motion sofa shoppers. Households with children living at home are 1.5 times more likely to be shopping for a motion sofa this year than their number in the population would indicate. All parents — young, middle and older — make up more than one-half of the households planning to buy. Parents have budgeted more for their motion sofa than the average U.S. household, a median of $1,000.

Overall, 2003 motion sofa shoppers expect to pay less for their purchase than 2002 buyers. In 2002, 53% of households that purchased a motion sofa paid $1,000 or more. For 2003, only 48% expect to pay that much.

In general, consumers plan to pay about the same for either their motion or a stationary sofa this year.

Income	% of the 1.8% of households that in 2002 bought	% of the 3.0% of households that in 2003 plan to buy
	a motion sofa
Under $20,000	11%	17%
$20,000 – $29,999	10%	12%
$30,000 – $39,999	9%	10%
$40,000 – $49,999	9%	12%
$50,000 – $59,999	12%	9%
$60,000 – $74,999	14%	14%
$75,000 – $84,999	6%	6%
$85,000 – $99,999	12%	9%
$100,000 – $124,999	10%	5%
$125,000 or more	7%	6%

Lifestage	% of the 1.8% of households that in 2002 bought	% of the 3.0% of households that in 2003 plan to buy
	a motion sofa
Young singles	3%	4%
Middle singles	7%	10%
Older singles	4%	3%
Young couples	9%	10%
Working older couples	18%	12%
Retired older couples	10%	6%
Young parents	14%	18%
Middle parents	13%	14%
Older parents	21%	22%
Roommates	1%	1%

Percent of households that...
Shopped for a motion sofa in 2002	4.0%
Bought a motion sofa in 2002	1.8%
Plan to buy a motion sofa in 2003	3.0%

Age	% of the 1.8% of households that bought in 2002	% of the 3.0% of households that plan to buy in 2003
	a motion sofa
Under 25	2%	5%
25–34	16%	19%
35–44	24%	29%
45–54	30%	26%
55–64	16%	12%
65 and over	12%	9%

$ plan to spend	% of the 3.0% of households that plan to buy in 2003
	a motion sofa
Under $300	6%
$300–$499	9%
$500–$599	11%
$600–$799	13%
$800–$999	13%
$1,000–$1,499	24%
$1,500–$1,999	9%
$2,000–$2,499	9%
$2,500 or more	6%

Opportunity knocks

Percent of households in each region that plan to buy a motion sofa in 2003
West	3.4%
Midwest	3.0%
South	2.7%
Norhteast	3.0%

Three-fouths of households planning to buy a motion sofa this year have incomes of less than $75,000.
$700 is the median that households with incomes under $40,000 plan to spend. Households with incomes of $40,000 or more plan to spend a median of $1,000.
Younger households find motion sofas more appealing than their older counterparts.
Almost one-half of households shopping for a motion sofa expect to pay $1,000 or more, but only 15% plan to spend $2,000 or more.
Apartment and mobile home dwellers find motion sofas more appealing than those that live in houses.
One-fourth of households planning to buy a motion sofa are also shopping for a recliner.

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