Decorative pillows and throws, wall décor, other decorative accessories
By Furniture Today Staff -- Furniture Today, February 24, 2003
Wall décor, decorative pillows and throws, and other decorative accessories put the finishing touches on a room and offer tremendous potential for add-on sales.
Wall décor is part of the purchase plans of at least one-fourth of the households planning to buy occasional chairs, occasional tables and dining room furniture. Other decorative accessories are part of the purchase plans of between 25% and 30% of households planning to buy:
Cocktail/end/sofa/coffee tables
Infant/nursery items
Curio cabinets
Dining room furniture
Chairs with no motion
Entertainment centers/armoires
Desks
Other adult bedroom
Youth/teen bedroom
Other home office
Kitchen/dinette table/chairs
Chairs that swivel, rock, glides
Master bedroom
While the number of households buying these finishing touches is large, the individual household budgets for the purchases aren't. Just over one-fourth of households shopping for decorative pillows and throws have budgeted between $50 and $99 for their purchases; just under one-fourth have budgeted between $100 and $199. Households buying wall decor are planning to spend a little more — about one-fourth expect to pay between $100 and $199 and one-fifth anticipate spending between $200 and $299. For other decorative accessories, the bulk of the planned spending is between $50 and $149 — slightly over two-fifths of households say they're planning to spend in that range.
| Percent of households that... | |||
|---|---|---|---|
| Shopped for in 2002 | 10.4% | 10.6% | 18.0% |
| Bought in 2002 | 7.6% | 7.2% | 14.7% |
| Plan to buy in 2003 | 3.9% | 5.3% | 8.6% |
| 3.9% | % of the 5.3% | 8.6% | |
| Age | of households that in 2003 plan to buy | ||
| decorative pillows and thorws | wall décor | other decorative accessories | |
| Under 25 | 5% | 6% | 5% |
| 25 – 34 | 22% | 26% | 22% |
| 35 – 44 | 26% | 28% | 27% |
| 45 – 54 | 23% | 22% | 23% |
| 55 – 64 | 14% | 11% | 14% |
| 65 and over | 10% | 7% | 9% |
| 3.9% | % of the 5.3% | 8.6% | |
| Lifestage | of households that in 2003 paln to buy | ||
| decorative pillows and throws | wall décor | other decorative accessories | |
| Young singles | 5% | 6% | 5% |
| Middle singles | 10% | 11% | 11% |
| Older singles | 3% | 2% | 3% |
| Young couples | 10% | 12% | 10% |
| Working older couples | 14% | 12% | 13% |
| Retired older couples | 7% | 5% | 6% |
| Young parents | 18% | 21% | 19% |
| Middle parents | 14% | 13% | 14% |
| Older parents | 16% | 16% | 17% |
| Roommates | 3% | 2% | 2% |
| 3.9% | % of the 5.3% | 8.6% | |
| Income | of households that in 2003 plan to buy | ||
| docorative pillows and throws | wall décor | other decorative accessories | |
| Under $20,000 | 17% | 12% | 15% |
| $20,000 – $29,999 | 10% | 10% | 11% |
| $30,000 – $39,999 | 10% | 11% | 11% |
| $40,000 – $49,999 | 11% | 11% | 11% |
| $50,000 – $59,999 | 9% | 9% | 10% |
| $60,000 – $74,999 | 12% | 13% | 13% |
| $75,000 – $84,999 | 5% | 6% | 6% |
| $85,000 – $99,999 | 9% | 8% | 8% |
| $100,000 – $124,999 | 9% | 10% | 8% |
| $125,000 or more | 8% | 10% | 7% |
