Letter to the editor
By Furniture Today Staff -- Furniture Today, February 23, 2003
The meaning of market leadership
I applaud David Perry for having the guts to write what many people in our industry believe to be the truth ("Arrogance hurt Sealy on single-sided beds," Feb. 10, page 20).
The letter from Ron Jones ("Good business: What it means for a market leader," Feb. 17, page 32), Sealy's chairman and former CEO, clearly reflects the frustration of their current situation. He obviously believes the definition of "an industry leader" is one who plays it safe, produces a lot of units and prides itself in top-line sales and market share.
We at Simmons define the "market leader" as the company others follow because we do take risks, are agile, constantly innovating and are obsessed with developing outstanding long-term, deep-seated relationships with our dealers by providing them with easy-to-sell, profitable bedding products that provide better sleep for consumers.
The result of these actions and values has generated the most solid, de-leveraged balance sheet in the bedding industry, providing us with endless opportunities to keep re-inventing ourselves faster than our competitors can copy us.
Charlie Eitel, chairman, Simmons
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