Mattress comparisons raise a few questions
By Furniture Today Staff -- Furniture Today, January 26, 2003
I always get amused when a mattress manufacturer says they have a product that beats the big guys. They quote their independent research study showing how their product won over Sealy and Simmons when in direct comparison. But what's funny is that when that manufacturer shares the sales floor with a Sealy or a Simmons, they never beat them!
And this so-called independent research study — did you allow the research firm to go out independently and select the comparable mattresses with indistinguishable ticking so no fabric could alter the results? Or did the mattress manufacturer select the mattresses used for the test knowing the product had some visual competitive advantage? Were we comparing pillowtop mattresses to pillowtop mattresses? And what questions were these shoppers asked to determine the winner? And finally, did they all have the same size mattresses in the test in order for the mattresses to have a fair comparative test?
It looks like Spring Air has more questions to answer before their independent test is truly judged to be "independent."
You can do research more than once a year if everything is on the "up and up" and even use the same research firm over again and again when you only want the facts, just the facts!
C. Britt Beemer, founder and chairman, America's Research Group
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