Subscribe to Furniture Today
Research Store
RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Shenzhen flexes furniture muscles

By Brian Carroll -- Furniture Today, January 5, 2003

After years of sustained growth in its furniture industry, this southern Chinese city is beginning to flex its muscles.

A growing furniture fair and a planned 18-million-square-foot furniture industrial park are among the levers Shenzhen is using to increase its influence on the world market.

The 12th edition of the Shenzhen International Furniture Expo, scheduled for March 16–19, promises to be the city's largest show yet. Last year, 200 exhibitors occupied a half-million square feet of show space, both records, according to organizers.

Held at the Shenzhen Hi-tech Fair Exhibition Center, the furniture show is primarily regional, although westerners are becoming less of a rarity. In 2002, there were 2,600 foreign buyers to 46,000 domestic. The exhibitors were mostly from the Shenzhen-Guangzhou area, called the Pearl River Delta, and from Hong Kong.

In another boost to local furniture makers, Shenzhen has announced plans to build the Shenzhen Furniture Science & Technology Park, a nearly 20-million-square-foot industrial park employing new and high technologies.

According to the Shenzhen Business Daily newspaper, a panel of experts from throughout China reviewed feasibility studies and recommended last month to build the park. The project is expected to be constructed in two phases, although the schedule was not released.

The newspaper reported that when the park is completed, its resident furniture companies are expected to employ 20,000 and generate combined annual sales of US$1.2 billion. Phase one will create the capacity for roughly US$600 million in annual furniture and furniture component sales.

Shenzhen is in the heart of the Pearl River Delta, perhaps the most economically developed area in China and certainly the country's most entrepreneurial. The city is a short ferry ride from Hong Kong and Macau and far from communist government influence in Beijing.

Show organizers here put Shenzhen's furniture production at about 15% of China's total output and attribute one fourth of China's furniture exports to the area's manufacturers.

Also helping to shape Shenzhen's future in furniture are Shenzhen Polytechnic and Shenzhen University, both of which produce graduates in furniture design and interior design.

Plans for a Shenzhen Furniture Research & Development Institute were announced at the 2002 furniture expo. The institute's goals are to encourage designers, do research, and provide information services to industry. It is expected to be up and running in December 2003.

RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Resource Center

Featured Company


Related Resources

Advertisement
More Content
  • Blogs
  • Photos

Mike Root

From A Rep's Perspective

Mike Root, President, Furniture Sales of Mid-America
May 31, 2011
The Hot New Marketing Idea Furniture Retailers Are Chasing
After my last post, Sev Ritchie from Web4Retail called me up to discuss the...
More

Mike Root

From A Rep's Perspective

Mike Root, President, Furniture Sales of Mid-America
May 31, 2011
The Hot New Marketing Idea Furniture Retailers Are Chasing
The Hot New Marketing Idea Furniture Retailers Are ChasingAfter my last post, Sev...
More

» VIEW ALL BLOGS RSS

Atlanta International Gift & Home Furnishings Market

Here is a selection of products shown at this month's International Gift & Home Furnishings Market here.

Networking at the 13th annual F/T Leadership Conference

NAPLES, Fla. — Industry executives and guests took the opportunity to network and play golf during down time at Furniture/Today's 13th annual Leadership Conference here this month.
VIEW ALL GALLERIES

Bedding Conference 2012
Bedding Conference 2012
eNewsletters
eletter_callout_box_FT2
About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2012 Sandow Media LLC.All rights reserved.
Use of this website is subject to its Terms of Use | Privacy Policy