|  RegisterFree Newsletter Subscription
Zibb
Subscribe to Furniture Today
Industry Resources
Email
Print
Reprints/License
RSS

Menard sponsors sailboat race

By Furniture Today Staff -- Furniture Today, January 6, 2003

French furniture manufacturer Ernest Menard got a lot of mileage from a recent promotion — more than 3,000 nautical miles, in fact.

Menard sponsored a 60-foot sailboat skippered by Frederic Lescot in the Route du Rhum 2002, a race from the French port of Saint-Malo across the Atlantic to the Caribbean island of Guadaloupe. It was the second time Menard had sponsored a boat.

According to Menard, more than 1.5 million people visited Saint-Malo in connection with the event, and it was widely publicized in France and internationally.

Email
Print
Reprints/License
RSS

Talkback


We would love your feedback!


» Submit talk back

Related Content

 
Also by Staff Staff

Advertisement
Sponsored Links
leadership conf - marketing 1
Advertisement
Furniture Today Subscription Offer - September 2008

eNEWSLETTERS

Furniture Today eDaily
Furniture Today eClassifieds
Bedding Today
Furniture Today Green
Casual Living eWeekly
Home Accents Today eWeekly
Home Accents Today Product Line
Home Textiles Today Extra
Gifts & Dec Direct
Gifts & Dec Product Wire
Kids Today eWeekly
Playthings Extra

About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites