In search of that onesy kid with a truly fresh idea
Michael Greene -- Furniture Today, November 24, 2002
One of the difficulties of our generation is that we tend to think clusters. Bunches. It ain't great.
Many of you know I write books for children and, with my Bubbila, go "on the road" to story-tell and sing and dance with them and their parents. We love it, although after 13 years we have to bring along Bubbila's walker for support and I have to watch my twists and turns.
No matter, it's still worth every ache.
The kids and parents seem to love it and we bask in that sunshine. The real challenge is breaking through the shell of that one "special" kid at every session who knows the answers to the questions I ask but, deep down, doesn't fully trust me with a reply. That kid is the core of the game. And when we win him or her over, we really make a mark.
Most of the biggie corporations long have been looking at the big picture. Bunches. They've called on the so-called big-picture "experts" to try to drum up tunes for the customers of those biggies to dance to.
Since 9/11, when so many little guys and gals revealed what little people can do and what they dream of doing, the biggies have been trying to find new dance tunes for that segment. However, they still select the same "experts." It's a tough assignment, I think, because biggie experts naturally gravitate to big shows, since "little" shows never produce the big dollars they're accustomed to.
Not only that. In the biggie picture, there's no patience. Things have to be completed in 90 days so the big honcho can hold a big Wall Street conference call and send up smoke to hocus-pocus the analysts.
You can't think small and do big. You can't do big while targeting small. Big is a world atlas. Small is a local pinpoint. Now, more than ever, the new, really talented entrepreneur is a onesy. A onesy kid sitting apart from the group and looking through his monitor at the whole world. There may sit a fresh, onesy idea that's drowning in average malarkey. An idea we need badly.
The good ol' days of Silicon Valley, IPOs, venture capital and Nasdaq quick kills are behind us. But the possibility of a fresh idea, a different technique, a new answer for an old problem by a onesy kid is still out there.
But, and it is a b-i-g but, that kid wants it to be a good idea for all kids, their hard-working parents, their grandparents, our environment, and still generate a fair, generous profit for an honest biggie corporation.
And you know what? There can be profits without malarkey, without lobbyists, without skirting the law, and for everyday little people who still dream our American dream. The dream that is the dream of all peoples all over this Almighty-loaned earth.
Watch and reach for that onesy special kid. That's the target.
Thanks, again, for listening.
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