La-Z-Boy hires brand exec
By Furniture Today Staff -- Furniture Today, November 11, 2002
Monroe, Mich. — La-Z-Boy has named Jennifer Sievertsen to the newly created position of director of brand marketing for its Residential Division.
Sievertsen, most recently a senior product manager at Calphalon Corp., is responsible for developing brand objectives and implementing strategic annual plans to meet sales and profit goals. She reports to Doug Collier, vice president of marketing.
"Jennifer brings strong experience in brand development and strategic marketing to La-Z-Boy, along with the leadership and communication skills needed to drive our brand marketing efforts," said Collier. "We're confident in her ability to continue to enhance the image of La-Z-Boy as a provider of stylish, comfortable, high-quality furniture with our target consumers."
Before joining Calphalon, Sievertsen spent seven years with Motorola in brand and channel marketing roles and in the legal department.
