DWR opens 6th Calif. store
By Furniture Today Staff -- Furniture Today, November 4, 2002
Oakland, Calif. — Contemporary specialty retailer Design Within Reach is continuing its rapid expansion into Southern California with a new store in Newport Beach.
The 4,500-square-foot store is the two-year-old chain's sixth location and third in Southern California. The other three are in northern California. The first DWR Studio opened in San Francisco in 2000.
"With the upscale lifestyle and remarkable residential architecture that is so prevalent in Orange County," Newport Beach was an obvious growth opportunity, said Wayne Badovinus, the retailer's chief executive officer.
The DWR Studio in Newport Beach is in the open-air Fashion Island shopping area. Because of the year-round outdoor emphasis, the new store boasts the chain's largest outdoor furniture selections.
Offerings include weather-resistant pieces like Philippe Starck's Bubble Club sofa and armchair, the DWR exclusive Inox Collection featuring highly polished steel café tables, and the French Marais steel café chairs.
DWR also sells via the Web at www.dwr.com.
