Subscribe to Furniture Today
Research Store
RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Sauder revs up Hot Rod line

By Furniture Today Staff -- Furniture Today, July 11, 2004

More than 200,000 auto enthusiasts had a chance to "test drive" the new Hot Rod Garage furniture collection by Sauder at the Hot Rod Magazine Power Tour this month.

Piggybacking on the magazine's seven-day, seven-city tour, Sauder showed off its line of garage-storage systems, co-branded by Hot Rod magazine. The Sauder booth showcased the hot red- and silver pearl-finished line of cabinets, utility closets, tool carts and workbenches.

As a backdrop to the display, a bright red 1964 Impala with a matching trailer transported the furniture from Arlington, Texas, to Green Bay, Wis., driven by car owner and Sauder employee Robin Coy and his son Chris.

"This was a tremendous opportunity to drive sales of our Hot Rod garage collection among our target audience, the dedicated auto enthusiasts or 'tuners,' who need this type of top-quality support system for their automotive work," said Susan Dountas, vice president of merchandising for Sauder. "We had thousands of interested buyers and, of course, some tire-kickers, visiting our booth, trying out the furniture and taking away detailed specs, rebate coupons and dealer locator materials."

It was the first time a furniture exhibitor had joined the 10-year-old tour, said publisher and tour organizer Ira Gabriel.

The Sauder booth also was crowded with contestants entering a drawing for a furniture assembly race that took place on the main stage late each afternoon. Daily winners faced off at the final Green Bay stop to compete for the grand prize of $500 worth of Sauder furniture.

RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Resource Center

Featured Company


Related Resources

Advertisement
More Content
  • Blogs
  • Photos

Sorry, no blogs are active for this topic.

» VIEW ALL BLOGS RSS

Atlanta International Gift & Home Furnishings Market

Here is a selection of products shown at this month's International Gift & Home Furnishings Market here.

Networking at the 13th annual F/T Leadership Conference

NAPLES, Fla. — Industry executives and guests took the opportunity to network and play golf during down time at Furniture/Today's 13th annual Leadership Conference here this month.
VIEW ALL GALLERIES

research marketing module
Casual Living Conference
eNewsletters
eletter_callout_box_FT2
About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2012 Sandow Media LLC.All rights reserved.
Use of this website is subject to its Terms of Use | Privacy Policy