About the survey
By Furniture Today Staff -- Furniture Today, July 25, 2004
High Point — High Point—This exclusive consumer data originates from the responses of 31,505 households to a survey conducted in December 2002 and January 2003. Furniture/Today had National Family Opinion poll 50,000 U.S. households to find out about home furnishings shopping and purchasing patterns in 2002 and buying plans for 2003.
The profile of the responding households closely matches the demographics of all U.S. households. That, coupled with the large sample size (and a response rate of 63%), means that the original data can be projected nationally with a margin of error of plus or minus less than 1%.
In November 2003, Furniture/Today sent a follow-up survey to those households that purchased in 2002 or planned to purchase in 2003 master bedroom, youth/teen bedroom and/or other adult bedroom furniture. Therefore, the sample excluded approximately one-third of mattress buying households that did not also purchase bedroom furniture. Responses were received from 905 consumer households, a 53% response rate. The demographics of the sample closely matches the demographics of home furnishings-buying households in the United States. This means results can be projected nationally with a margin of error of plus or minus 3%.
The original survey found that 10.8% of U.S. households bought a mattress in 2002 and the same percentage planned to buy one in 2003. The 2003 survey showed that 44% of those buying bedroom furniture also bought a mattress.
The research was conducted by Furniture/Today's research department, led by Director of Market Research Kay Anderson and Senior Research Specialist Dana French.
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Methodology
Aug 15, 2006 -
About the survey
Oct 3, 2004
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