Terminology
By Furniture Today Staff -- Furniture Today, August 1, 2004
HOUSEHOLDS: All those living together in one housing unit, including family members or unrelated individuals.
HOUSEHOLD INCOME: Combined income of all household members.
AGE: Of the household head.
MEDIAN: Divides the responses into two equal portions, half above and half below the median amount.
SHARE OF PURCHASES: The percentage of the total number of products purchased through each channel, not the percentage of total dollars spent.
MARKET SHARE: The percentage of total dollars spent on bedroom furniture through each retail channel.
GENERATIONS:
Generation Y: Born between 1976 and 1985. Includes only adult members of Generation Y, those who are 18 or over.
Generation X: Born between 1965 and 1975.
Younger Baby Boomer: Born between 1956 and 1964
Older Baby Boomer: Born between 1946 and 1955.
Empty Nester: Born between 1936 and 1945.
Senior Senior: Born in 1935 or before
CENSUS REGION:
Northeast: Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont.
South: Alabama, Arkansas, Del-aware, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia and West Virginia.
Midwest: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin.
West: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming
DISTRIBUTION CHANNELS:
Furniture stores: Includes traditional furniture stores, where furniture is the total business or single largest category, such as Havertys, Rooms To Go and local furniture stores; lifestyle furniture stores, such as Pier 1 Imports, Ikea or Pottery Barn; and manufacturer's galleries, such as Ethan Allen and Bassett Furniture Direct.
Interior designers: Includes designers who sell bedroom furniture, usually through a single store or design center.
Department stores: Includes full-line department stores, such as JCPenney, Macy's and Blooming-dale's, as well as Sears.
Discount department stores: Includes discount retailers, such as Wal-Mart, Kmart, Target, Meijer and Fred Meyer, as well as closeout retailers, such as Big Lots.
Home improvement centers: Includes big-box home improvement centers, such as Lowe's and Home Depot.
Warehouse membership clubs: Includes membership warehouse clubs, such as Sam's Club, Costco and BJ's Wholesale Club.
Direct to consumer: Includes direct marketers who sell through catalogs, the Internet and/or television.
Other: Differs for each product and may include used/pre-owned, gift and decorative accessory stores, designer showrooms, military exchanges, variety stores, antique shops, custom-made, rental and fabric/craft stores, among others.
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