Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Furniture Today
Resource Center graphic
RSS
Reprints/License
Print
Email

Sealy showing 10 new latex, visco foam beds

By David Perry -- Furniture Today, October 10, 2004

Aiming to capitalize on growing interest in specialty foams in bedding, Sealy is introducing a collection of high-end Posturepedic models incorporating both latex and visco-elastic foams.

The 10 beds in the new Sealy Posturepedic Signature collection offer a range of distinctive feels that today's consumers want, according to Sealy officials. Each of the innerspring models features a combination of foams at price points from $1,000 to $2,399, a new high end for the flagship Posturepedic line.

Most of the new models offer plush comfort feels, a consumer trend that Sealy's extensive research confirmed is a driving force in the luxury bedding market, the company said.

One new bed has a firm feel, two offer Sealy's "cushion firm" feel, and the rest are in the plush range. Most offer boxtop or Eurotop constructions.

The beds are all covered with circular knit fabrics that let consumers fully experience the comfort of the beds, said Mark Wozniak, Sealy's vice president of marketing. He said the new models incorporate Sealy's UniCased construction, first introduced last year.

"We are building on the success of our UniCased line," he said. "We have had tremendous success with our UniCased line, particularly with luxury beds" — those retailing at over $1,000.

Sealy said its previous research in the "new luxury" market revealed that consumers are increasingly willing to spend money for beds that offer superior comfort and performance characteristics. The company's Stearns & Foster line, aimed at the New Luxury consumer, and the higher-end Posturepedic models have both been strong performers at retail.

So the company is expanding its luxury Posturepedic offerings beyond the $1,599–$1,699 point where the line previously topped out.

The Signature collection represents Sealy's first use of visco-elastic foam in the comfort layers of a national Posturepedic line, Wozniak said. Sealy previously used visco foam deeper down in the mattress to provide motion-dampening support.

Sealy is combining visco and latex foam in each of the beds, he said, because "they create distinctive and unique feels when you put them together."

The resilience of latex and the conforming qualities of visco work well together, Wozniak said.

The collection is offered with ticking in color palettes that range from neutrals to stronger colors like taupes, amethysts and golds.

The new models begin shipping in December and should all be in the marketplace by the end of April, Wozniak said.

RSS
Reprints/License
Print
Email
Talkback
Related Content
Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement

Related Microsite Content

Related Links

  • No Related Content Available

More Content
  • Blogs
  • Photos

Larry Thomas

Special Order

Larry Thomas
November 06, 2009
A surprising twist to a controversial trucking program
The long-running battle over the controversial “clean truck” program...
More

Judi Fulbright

Research Says

Judi Fulbright Research Says Profile
November 06, 2009
More on upholstery and price points
After the appearance of the Upholstery Fabric & Style Survey in the October 5...
More

VIEW ALL BLOGS RSS
GuildMaster chest

Best of Market: More market highlights

Here is a sampling of some of the stylish new products catching dealers' eyes at the October High Point Market. For more coverage, see Furniture/Today's Nov. 2 print issue. When you're done viewing the photos in this Slideshow, more images of hot introductions also are available on the Furniture/Today Web site by clicking here.

 

 

High Point Market scene, 1955

Scenes from the High Point Market's past 100 years

The High Point Market is marking its 100th anniversary this April. To help celebrate this milestone, Furniture/Today presents some pictorial highlights of the past 100 years.

High Point Market Product Submissions - click here to submit
Advertisement
WMC-Videos_160x160
eNewsletters
Furniture Today eDaily
Furniture Today eClassifieds
Bedding Today
Furniture Today Green
Casual Living eWeekly
Home Accents Today eWeekly
Home Accents Today Product Line
Home Textiles Today Extra
Gifts & Dec Direct
Gifts & Dec Product Wire
Kids Today eWeekly
Playthings Extra



Please read our Privacy Policy

About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2010 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy