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R.C. Willey to open Calif. store

Clint Engel -- Furniture Today, January 5, 2005

SALT LAKE CITY -- R.C. Willey will push into California next year with a 150,000-square-foot store in the Sacramento area.

The retailer, part of Berkshire Hathaway’s furniture division, acquired land for the store in the northern suburb of Rocklin and will begin construction in July, said Jeff Child, R.C. Willey president. It’s expected to open in summer 2006, or about 10 to 12  months after the retailer open its first Reno, Nev., store.

He said the Rocklin showroom is the first of at least two stores the company is considering for the Sacramento area.

“It’s a big market and it flows well from Reno,” Child said. “It feels good. We think we can do a lot of business there.”

He said the Northern California store will be similar in size to the company’s Summerlin, Nev., store — its second Las Vegas-area showroom — and is projected to do about the same in annual sales, $85 million to $100 million a year, including electronics and appliances.

R.C. Willey also plans to have a distribution center in the Sacramento area up and operating by the time the store opens, though the square footage hasn’t been determined.

“But it will be a fairly good size because we figure that market is large enough to handle more than one store,” he said.

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