Aspenhome promotes Jena Hall to executive vice president

Will direct strategic plan for merchandising programs, design

Furniture Today Staff -- Furniture Today, June 2, 2009

PHOENIX — Aspenhome has promoted Jena Hall to the new position of executive vice president of merchandising and design for bedroom, dining and occasional. She had been vice president of merchandising and design for those categories.

Jena Hall

Hall will be responsible for developing the strategic plan for merchandising programs, and will set the design direction in her product categories and for visual merchandising for showrooms, photography and other marketing support materials.

In addition, she will provide design segmentation recommendations for pricing strategies and style categories in her divisions.

"We all enjoy having someone as talented and energetic as Jena Hall as a member of our team," said Bill Colegrove, general manager and CEO of Aspenhome. "In the span of five years that she has been with us, Jena she has been one of the primary catalysts for our tremendous growth. Her influence has expanded Aspenhome into new categories with award-winning collections and has helped reinvent the company's corporate image and brand."

Before joining the company, Hall was a design consultant who worked with Furniture Values International to reposition its Aspen Furniture division into the national Aspenhome brand.