Retail Ideas List of Services
By Furniture Today Staff -- Furniture Today, January 31, 2005
RETAIL IDEAS
Information. Education. Business Solutions
Educational Workshops | Store Planning & Display | Store Events | Customized Magazines & Newsletters | Consumer Trends Quarterly Newsletter | Internet | Research | Strategic Planning
Educational Workshops
Where else will you find industry-specific training that focuses on the unique challenges and opportunities in home furnishings? Stretch your potential by hearing about our industry’s best practices, opportunities for profitability, and ideas to reach a consumer bombarded with competitive offers. Attend a regional seminar near you, or talk with us about creating a customized on-site training geared to your needs.
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Driving profits with the right product strategy
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Building a powerful retail brand
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Customer-focused selling and service
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Managing your retail operation
Store Planning & Display
Does your store’s design keep customers coming back? Or keep them from coming back? Should you emphasize product categories or collections? What can improved signage do for your sales? What colors make customers linger longer? Whether you’re building a new store, renovating, or just want a few ideas to give your stores a lift, we’ve got creative solutions to fit your budget.
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Store façade
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Traffic flow planning
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Drawings and specifications or turn-key production
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Signage and point-of-purchase materials
Store Events
What better way to position your store as the authority on home design at the same time you build your consumer’s confidence? Whether a seminar on how color modifies behavior, a makeover workshop or in-store feng-shui consultants, we’ll work with you to develop relevant ideas that translate directly into sales. Whether you’re looking for a traffic-building idea, a noteworthy speaker or full turn-key management, we’ve got a few ideas up our sleeve.
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Store event ideas
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Store event planning including invitations, database management, turn-key presentations
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In-store décor presentations
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Design workshops
Customized Magazines & Newsletters
Communicate personally and directly with your customers. Let them know about new products and in-store events while you share practical ideas on home improvement and even your own customer stories. Tell us what you want to accomplish and spend; we’ll handle the rest. From copywriting and printing to database management and distribution, we’ll develop cost-effective customized store information that delivers results.
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Product catalogs
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Store magazines
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Direct-mail offers
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Billing inserts
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E-mail newsletters
Consumer Trends Quarterly Newsletter
What’s the customer thinking about these days? How does the world around them impact their values and influence the products and services they’ll spend their hard-earned money on? In this competitive consumer-drive marketplace, it’s never been more important to stay in touch with what’s selling, what’s not selling, what might sell … and why.
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Consumer values
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Global influences
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Color and design trends
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Product directions
Internet
Do you wish your store could be open 24/7, but you’re not ready to work any more hours than you already do? What if you could improve your customer service without paying overtime, or liquidate inventory without moving it to a clearance center? Tap into today’s fastest growing retail venue, and one of the lowest cost ways to build customer relations, accessibility and revenue … any hour of the day or night.
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Web site design & hosting
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Monthly report generation & management to track success of your web site
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Product catalogs, multimedia / commercials, and weblogs to help customers become more acquainted with your store
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Web promotions and campaigns to drive traffic to your site
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Partnerships with eBay, Google & Yahoo to maximize your sales potential
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Online customer services
Research
Gain a competitive advantage by understanding the changing marketplace and the often complex mind of the consumer. Whether you’re looking for qualitative information from consumer focus groups, or quantitative information from phone or electronic surveys, we’ll find out what you need to know so you can make business decisions with ease and confidence.
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Competitive brand ranking
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Advertising response
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Demographic market analysis
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Product preferences
Strategic Planning
Take your retail store to the next level by incorporating a few new ideas, improving what you already do, or reinventing your image or business model. We’ll help you view your business from another perspective. Our team of hand-picked industry experts specialize in all areas of home furnishings including marketing, sales, operations, imports, advertising, store design and more.
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Merchandising
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Brand identity and positioning
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Financial performance
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Operations and inventory management
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Educational seminars set for High Point Market
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Educational seminars set for market
Apr 13, 2009 -
Educational seminars set for market
Jan 25, 2010 -
Educational seminars set for market
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