SF Mart's strategy in flux
By Furniture Today Staff -- Furniture Today, January 30, 2005
San Francisco — San Francisco Mart leaders are looking at changing to a designer focus with showrooms open all year, and possibly some retail and restaurant space.
SFM General Manager Roseann Carini said her staff will suggest to furniture and other exhibitors who choose to remain in the building to consider keeping their spaces open all year.
"So many big cities, in particular Chicago, Los Angeles and New York, have designer showrooms/retail spaces," she said. "We believe that with the millions of people who live in San Francisco, this is an underserved market."
Carini said the SFM is re-evaluating its strategy partly because of the pending July opening of the World Market Center in Las Vegas. Many of the SFM's furniture exhibitors say they'll show in Las Vegas this summer, but not San Francisco.
The Mart already has rescheduled its summer furniture show to Aug. 3–6. The new dates avoid overlapping the Las Vegas market and also lead into the San Francisco International Gift Fair, set for Aug. 6–10 at the GiftCenter & Jewelry Mart.
Carini said one-third of SFM's exhibitors already are open to the trade all year, and she believes more could find the strategy successful.
"I can tell you this," she said, "the building will not be vacant."
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