Lexington, O'Sullivan team up for NASCAR RTA youth group
Jeff Linville -- Furniture Today, February 6, 2005
Lexington, N.C. — Lexington Home Brands and O'Sullivan have teamed up to create a ready-to-assemble NASCAR youth furniture group, with a big-box retailer now testing three pieces at select stores.
If the test goes well, more of the chain's stores will carry the group and other retailers will have a chance to stock it, said Jim Myers, Lexington's vice president of product development.
Myers is a friend of stock car driver Bobby Labonte, who called one day to talk about a possible Labonte youth group. They pursued the necessary licenses. Labonte's teammate at Joe Gibbs Racing, Tony Stewart, joined the effort, as did Labonte's brother, Terry, also a racer. Drivers Jeff Gordon and Elliot Sadler were added later.
Myers said he envisioned a more promotional group than Lexington's typical youth offering, which features solid wood or wood and veneers with quality finishes, and thought an RTA group would be fitting.
Lexington contacted O'Sullivan, which had been doing suite-in-a-box furniture. Lexington provided the licensing and design and O'Sullivan handled the manufacturing of a twin bed, nightstand and five-drawer chest to retail for $189. Decals for all five NASCAR drivers are included in the box.
Lexington and O'Sullivan are working to add a small bench to the group, to go at the footboard or elsewhere in the room.
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