TV shows give companies Extreme-ly good exposure
By Jeff Linville -- Furniture Today, February 13, 2005
High Point — Hollywood is calling, and the furniture industry is answering the bell.
Several television shows today focus on fixing up or renovating houses, and the producers are looking to furniture manufacturers to provide new furniture.
Stanley Furniture teamed up with a TV show last month to help a Seattle family victimized by fire. The case goods manufacturer donated furnishings to Roseanne Dore and her three daughters on ABC's "Extreme Makeover: Home Edition" for a two-part show broadcast Jan. 10–11.
An electrical fire destroyed Dore's home in June. With no insurance to rebuild or enough savings to buy another house, the family of four moved into a shed.
A construction team built the Dores a dream home here from the ground up, and Stanley filled it with items from the Stanley Collections and Young America lines.
"The designers wanted to create a home for the Dore family with a warm, relaxing feeling," said Phil Haney, Stanley executive vice president of marketing and sales.
"Extreme Makeover: Home Edition" also called on Zocalo, a West Coast importer of case goods, occasional and leather furniture, to help with a family whose teen-age son was shot accidentally in a drive-by shooting.
The son, once a rising basketball star, was confined to a wheelchair. Their Southern California home wasn't wheelchair-friendly, but rather than just make a few improvements, the show chose to build two new homes. Zocalo donated a cocktail, sofa and end table from its Sterling Park collection for an episode that aired Jan. 16.
"We saw it as a way to help give this deserving family a new start," said Sales Director Matthew Beytien. "We're glad to help in a way that will make a difference in their lives, and we're honored to work with the show because they do such great things for people."
When The Learning Channel contacted Vermont Tubbs about being featured in its new show, "Moving Up," CEO Jon McNeill said, "Well, it didn't take us too long to figure out the answer."
"One of the homeowners specifically requested Vermont Tubbs for their children's room, saying it 'would be a dream come true to have that level of quality in our new home.' How could we turn them down?"
The episode will air on TLC Feb. 23 at 8 p.m.
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TV shows give companies Extreme-ly good exposure
Feb 16, 2005
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