WMC officials get things done
Ray Allegrezza, Editor in chief -- Furniture Today, February 13, 2005
I'm no gambler, but based on recent news, I'd be willing to bet that the World Market Center's Jack Kashani and Shawn Samson have read the business best-seller, "Execution: The Discipline of Getting Things Done."
Last week, Samson called me to discuss a strategic alliance between the World Market Center and Messe Frankfurt, the global trade show organizer that runs European shows including Heimtextil and Ambiente. Messe Frankfurt and the WMC will team up to produce Interior Lifestyle USA. The new event, in 200,000 square feet of temporary space, will debut when the World Market Center opens its doors this July in Las Vegas.
As Samson shared the news, I couldn't help but remember our early discussions about the World Market Center's plans — back in October of 2000.
From day one, Samson was adamant about some things that would make this venue successful: They had a plan and intended to execute it. And they wanted to create a venue with international appeal.
Early on, Samson told me that whenever he asked buyers what new and exciting things they had seen, they often mentioned shows they attended in Europe.
"It was clear from day one that a key objective for us was to capture that level of excitement," Samson said. "We knew that we wanted to raise the bar here in the U.S., but to do so would mean finding a way to infuse new exhibitors and new retailers. This strategic alliance with Messe Frankfurt will enable us to fill a void we believe has existed here for some time."
I believe that in the final analysis it all comes down to this: Have a plan, and then work it.
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