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Mitchell Gold Co. buys former Bassett plant

Susan M. Andrews -- Furniture Today, February 27, 2005

Upholstery producer Mitchell Gold Co. has bought a 182,500-square-foot former Bassett upholstery plant in Hiddenite, N.C., about seven miles from the company's main complex here.

Mitchell Gold, co-founder and chairman of the company, said the $875,000 purchase will support the company's growth through increased production capacity and greater efficiency.

A highlight of the new plant is its finishing operation, Gold said. He described it as environmentally sound, and said it would "give us a greater ability to do more wood pieces, including full-wood frames.

"In addition, Bassett kept this facility in topnotch condition, and it is in very close proximity to our main plant," he said.

Gold said the finishing operation will be upgraded.

Two smaller leased facilities will be consolidated at the new Mitchell Gold Too plant and about 25 people will be hired initially at the new facility.

Last year, the company added 62,000 square feet to its primary facility here, which brought its total square footage to more than 500,000.

With the new acquisition, the company covers more than 600,000 square feet. The move begins Feb. 21 and is expected to be complete by mid-March.

The Mitchell Gold Co., which employs more than 700 people, sells its residential products through such stores and catalogs as Pottery Barn, Crate & Barrel, Restoration Hardware, Williams Sonoma Home and Storehouse.

The company also has a hotel and textiles division, with placements in high-end hotels and restaurants.

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