Group enters promotion arena
By Furniture Today Staff -- Furniture Today, March 27, 2005
Boston — The High Point Group, a new retail event marketing and consulting firm for home furnishings retailers, has been launched here.
The firm specializes in developing and overseeing high-impact promotions by employing a proprietary technique called the HPG System.
"We are more than just consultants to our clients. We are strategic partners who take great pride in increasing sales while protecting our clients' reputations and brand equity," said Edward Borowsky, president of the firm.
He said High Point Group staffers will supervise all operational aspects of promotions, including budgeting, advertising, human resources, sales tracking and merchandise.
"We feel that by combining our brand protection techniques with our proven sales methods, we will redefine how sales promotions are conducted within the home furnishings industry," said Borowsky.
The High Point Group is backed financially by Gordon Bros., a consulting firm that specializes in liquidation sales, mergers and acquisitions, equity and debt financing, and related issues.
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