Comfort Designs adds transitional products
By Thomas Russell -- Furniture Today, April 13, 2005
At the Market — Contemporary furniture manufacturer Comfort Designs is moving into a more transitional footprint this market with some new occasional and bedroom products.
Usually, the company's designs include metal-frame tables, beds and dining sets. Metal also is a key ingredient in its bar-height tables and occasional products.
Now, the company is taking its first big step into wood with a mixed-media approach. This should create a more transitional look in the product line, said Marketing Manager Courtney Savage.
This week, Comfort Designs is bringing out three occasional groups that mix wood tabletops with metal bases covered in powder coat finishes.
Klismos is a wood-top occasional set that includes cocktail and end tables and a console. The legs are metal and are available in 10 finishes.
Teo is a cocktail table with two wooden shelves surrounded by a metal frame, which also is available in 10 powdercoat finishes. The woods are maple solids and are available in a black coffee finish.
The third group is a set of tray tables with a chocolate-colored faux leather insert. Two markets ago, Comfort Designs unveiled this style pattern as a set of bunching tables. Now, in addition to the tray tables, it is offering cocktail, end and console tables as part of the group.
It also is unveiling another table this market with painted glass surrounded by a metal frame.
Until now, the company's beds have been contemporary metal designs with trendy finishes such as black ice. This market, it is launching three upholstered beds, two of which are priced in the $1,000 retail range.
For Comfort Designs, the diversification in styles is a way to delve into new materials and make new use of existing ones, such as fabric, which it uses extensively in its upholstery line. As the styles shift more toward transitional, it also opens up potential new areas of business, the company says.
Comfort Designs shows in the International Home Furnishings Center, D-729.
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