Ohio's HomeWorks complex houses mix of home retailers
By Thomas Russell -- Furniture Today, April 13, 2005
Jeffersonville, Ohio — A Malvern, Pa.-based developer and consulting firm specializing in retail outlet centers hopes to capitalize on what it believes is Americans' renewed focus on the home.
Last year, The Boyle Group purchased a former 315,000-square-foot, apparel-centered retail outlet known as Jeffersonville II Outlet Center in Jeffersonville, Ohio. In that space, it has created HomeWorks at Jeffersonville, a shopping center that focuses on home products ranging from indoor furniture and carpet to wallpaper, lighting and accessories.
The goal is to capture some of the business resulting from strong housing activity and the increased emphasis consumers have placed on the home since Sept. 11, 2001.
"We know the No. 1 draw in the U.S. economy will continue to be the home," said company President Gregory Boyle.
Midway between Cincinnati and Columbus, the center underwent a $450,000 renovation, completed this past spring. The investment apparently has paid off. When The Boyle Group acquired the property, it was 18% leased. Today, it is about 50% leased to a mix of regional and national tenants.
They include Sofa Express, a retail division of Klaussner, which occupies about 30,000 square feet. Other furnishings tenants include Simmons World of Sleep and Amish Heirloom Furniture.
Another furnishings tenant is Kulpsville Antiques & Collectibles, which sells bedroom and dining room furniture as part of its product mix. Ohio builder Nelson Homes plans a Custom Design Center, working with prospective homeowners on creating build-to-order houses.
Boyle expects tenants to benefit from Jeffersonville's proximity to Cincinnati, Columbus, Dayton and Springfield. He said about 40,000 vehicles a day pass by the center.
As the company fills up the remaining square footage in the HomeWorks at Jeffersonville, Boyle said he would like to have about half the total space devoted to furniture.
Helping him recruit tenants to the center is Jeffrey York, a High Point-based independent agent for The Boyle Group.
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