Curtin urges retailers to establish Web presence
By Fran Marshall -- Furniture Today, April 14, 2005
At the Market — Mary Liz Curtin wants retailers to make their second (or third or fourth) location virtual. And she spends a lot of time talking and writing about it.
Curtin stresses the importance of a Web presence for any business. Whether it is an information site or a fully enabled e-commerce site, businesses need Web sites, she says.
"People aren't using the Yellow Pages anymore," Curtin said. "They want contact information, they look for the Web site. Even if the site just features a picture and a contact, it is important to be out there." Ebay, she added, is an increasing significant outlet for sales.
Curtin's seminar at the High Point market, Should Your Second Location Be Virtual? will be Sunday, April 16 from 11:30 a.m. to 12:30 p.m. in the National Home Furnishings Assn.'s Retailer Resource Center on the 12th floor of the International Home Furnishings Center's Main wing.
"It will be a fast-paced and fun presentation with information for retailers with all levels of Web experience," Curtin said. "If they are new to technology, they will learn what the Web can do for them. If they have a Web site, they can learn what eBay can do for them."
Based in Michigan, Curtin grew up in retail. Her husband owned and operated a store for more than 26 years. This summer, she and her husband plan to open a furniture, accessory and gift store.
"I still love retail enough to be a retailer," Curtin said.
After 12 years as director of sales and marketing at Mrs. Grossman's Paper Co., Curtin left to go out on her own. In April 1993, she went into business as a consultant and has never looked back. Her services include speaking engagements, columns in such publications as Giftware News, Floral Management, Dallas Market Center Source Magazine and others. She also consults with manufacturers and retailers.
"I love the speaking and I love working with independent retailers," said Curtin. "Independent retailers generate more creativity, more excitement. It is with the independent retailers that the trends start. The big chains can't bring the same level of excitement."
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