Chinese aren't snoozing
By David Perry -- Furniture Today, April 24, 2005
High Point — China-made mattresses proliferated at market here, popping up in a number of showrooms. And marketers of Chinese bedding said their products sparked interest from U.S. buyers.
Summit upgraded its visco offerings with six-pound visco in its Sleep Therapy line, which retails from $699 to $899 in queen. The top model features a tri-zoned construction that includes a zone of eight-pound visco.
President Terry Batka said traffic in Summit's space was "heavy."
Primo International expanded its Chinese program with five new beds, plus an adjustable bed that targets the $899 retail price point. John DeFalco, vice president of sales and marketing, said reaction to the beds was "fantastic. We got a great response and great placements."
Chinese bedding major Xilinmen, in a new showroom, showed toppers with new high-end beds. The toppers are offered with down or memory foam. Export Manager Sharon Zhang said the company is pleased with its progress in the U.S. market, adding, "We are focusing on the middle to high-end because of the cost of freight."
Xilinmen, which is expanding its bedding factory in China to a capacity of 1.8 million pieces per year, sells in the United States through Excel Bedding.
Natura entered the Chinese bedding arena here with a sharply priced visco mattress shipped in a compressed roll. President Ralph Rossdeutscher said the mattress offers "excellent quality — better quality than some of the visco we get over here."
Natura's visco import has three inches of visco and five inches of polyurethane foam, and is part of the Natura-pedic line. The mattress retails from $699 to $799, and completely recovers from the compression process, Rossdeutscher said.
Hamilton & Spill entered the category with six beds from China that retail from $899 to $1,399. The encased-coil beds include both single- and two-sided versions, have 10-year nonprorated warranties, and use HR foams, memory foams and pillowed down.
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Chinese bedding making mark in U.S. showrooms
May 1, 2005 -
Chinese bedding making mark in U.S. showrooms
Apr 18, 2005
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