Kingsdown, Oscar de la Renta team up for bedding line
By David Perry -- Furniture Today, April 24, 2005
New York — Kingsdown launched its new Oscar de la Renta bedding line with a media event here that was right out of the fashion world where the designer looms large.
The fashionably dressed de la Renta stood next to one of his new high-end beds for a magazine photo shoot, then mingled easily with the mostly New York-based consumer media editors drawn to the new line.
It was an auspicious, high-profile media sendoff for the latest expansion of the Oscar de la Renta Home collection, of which Century Furniture is an anchor licensee.
De la Renta called the mattress line "a wonderful complement" to his collection of indoor and outdoor furniture, decorative accessories, lighting, dinnerware, glassware, flatware, bed ensembles, area rugs and decorative fabrics.
The Personal Sleep mattress line retails from about $3,000 in queen to about $5,000, said Eric Hinshaw, Kingsdown's chairman and CEO, who joined de la Renta at the media launch here, held at the Rose Tree showroom on Fifth Avenue. Rose Tree offers a line of couture bed linens in the Oscar de la Renta Home collection.
There are three different mattresses, each designed for a different body type, in the de la Renta mattress collection. Consumers will answer a 10-question quiz to determine which of the three mattresses is recommended for them and their partner. "Many people don't realize the effects that unique body styles have on selecting the appropriate bed," the quiz says.
The beds are covered with suede-like fabric and feature de la Renta's signature, which is embroidered into the fabric.
Four different upholstered bases, with hand-tied upholstery coil springs, are offered. The styles include classic, city, country and island. The latter three take inspiration from de la Renta's homes in the city (New York), country (Connecticut) and at his resort at Punta Cana in the Dominican Republic. Those themes are addressed throughout the Oscar de la Renta Home collection.
Hinshaw said the collection is a marriage of fashion — Kingsdown calls it de la Renta's "signature style" — and beds that emphasize comfort.
"I knew this was the perfect fit after I met Oscar and saw that he was just as committed as we were for the product to be right for the consumer," Hinshaw said, adding, "The Personal Sleep collection was created by a designer especially for designers."
For his part, the well-traveled de la Renta proclaimed the new bedding the most comfortable he has experienced.
The collection was shown in High Point at Kinsgdown's showroom in space H-704 in the International Home Furnishings Center. It will be available through interior designers and high-end furniture stores.
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Kingsdown introduces Oscar de la Renta bedding
May 1, 2005 -
Kingsdown introduces Oscar de la Renta bedding
Apr 21, 2005
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