Just the Stats: RTA

Furniture/Today Market Research -- Furniture Today, June 25, 2009

RTA in furniture stores
•  Accounted for <1% of furniture store sales in 2007.
•  Accounted for <1% of selling space in furniture stores in 2007.
•  Median SKUs, 27 and median number of lines, 2.

Source: Furniture/Today Furniture Store Performance Report, 2008

Consumers and RTA
•  86% of responding consumers have purchased RTA.
•  Desks other home office furniture and entertainment furniture are the top three RTA products purchased.
•  "It was less expensive," is the No. 1 reason for buying RTA, cited by 61% of responding RTA buyers.
•  82% of RTA buyers were satisfied with their purchase.
•  "It wasn't sturdy," was the reason cited most often for those not satisfied with their RTA product.

Source:  Furniture/Today and HGTV Consumer Views Survey, 2009

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Furniture store performance report, September 2008