Just the Stats: RTA
Furniture/Today Market Research -- Furniture Today, June 25, 2009
RTA in furniture stores• Accounted for <1% of furniture store sales in 2007.
• Accounted for <1% of selling space in furniture stores in 2007.
• Median SKUs, 27 and median number of lines, 2.
Source: Furniture/Today Furniture Store Performance Report, 2008
Consumers and RTA
• 86% of responding consumers have purchased RTA.
• Desks other home office furniture and entertainment furniture are the top three RTA products purchased.
• "It was less expensive," is the No. 1 reason for buying RTA, cited by 61% of responding RTA buyers.
• 82% of RTA buyers were satisfied with their purchase.
• "It wasn't sturdy," was the reason cited most often for those not satisfied with their RTA product.
Source: Furniture/Today and HGTV Consumer Views Survey, 2009
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Furniture store performance report, September 2008
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