Retail excellence in bedding
By Furniture Today Staff -- Furniture Today, July 4, 2005
Bedding retailers use a number of innovative approaches to keep profitable, high-turn mattresses moving briskly to consumers' homes.
The stories on these two pages look at the strategies employed by three dynamic New York-area retailers: Duxiana, 1-800-Mattress and Long's Bedding and Interiors.
Each has found success in different ways, but they share a passion for the category and a willingness to change with the times.
Dux offers innovative sleep rooms, 1-800-Mattress targets key demographic markets and finds a way to make the mattress shopping experience more comfortable, and Long's meets the exacting needs of celebrity customers.
