Lang Furniture launches consumer Web site
Aims to invite shoppers to retailers
Furniture Today Staff -- Furniture Today, July 2, 2009
MARSHFIELD, Wis. — Domestic wood manufacturer Lang Furniture has partnered with FurnitureDealer.net to launch a consumer Web site at www.langfurniture.netThe site includes a dealer locator feature, including an interactive map that shows authorized Lang retailers' store hours, service and delivery information.
The site includes a searchable catalog of all of Lang's collections and tool to view products in any finish or color. Company officials said furniture shoppers increasingly research their purchases on the Internet before they buy.
"We want to do everything we can to drive these leads to our retailers' stores," said company President Lyle Lang.
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