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SSA offers DVD of Green Initiative Conference

By Furniture Today Staff -- Furniture Today, July 6, 2009

FRIANT, Calif. — The Specialty Sleep Assn. has released a DVD from the recent SSA Green Initiative Conference, at which 30 industry leaders met to begin developing a set of definitions, terms and standards for what constitutes “green” bedding.

Participating companies included Simmons, Sealy, Tempur-Pedic, Serta, Natura World, Foamex, Hickory Springs Mfg., I-Care, Cargill, Organic Mattresses Inc. and Anatomic Global.

The conference, held in Florida in May, marked the first time industry leaders gathered to discuss the need for standardizing the way “green” is defined in bedding products, according to the SSA.

“We were gratified by the number of companies that participated in our Green Initiative conference; however, many leading manufacturers and suppliers were unable to join us,” said Tambra Jones, executive director of SSA. “We believe that by hearing the words of our speakers via our educational DVD others will want to join in and help us create what is sure to become an industry standard.”

SSA said it will soon announce an initial nine-company board of governors for the Green Initiative program, which will recruit up to 50 bedding manufacturers to back the effort, and will be responsible for raising funds, hiring staff and setting goals and direction.

The SSA Green Initiative Educational DVD is available for $100, plus shipping. Those who attended the recent conference can purchase the DVD for $15, plus shipping. Any company joining the SSA, becoming a member of the SSA Green Initiative working committee and ordering the DVD will be credited $85 toward the Green Initiative dues structure.

For more information, contact the SSA's Jones at tambra@sleepinformation.org.

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Specialty Sleep Assn. offers DVD of Green Initiative conference

Jun 29, 2009

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