New Bernhardt campaign focuses on decor 'puzzle'
By Furniture Today Staff -- Furniture Today, October 3, 2005
Lenoir, N.C. — Case goods and upholstery manufacturer Bernhardt Furniture's new consumer advertising campaign debuts in major national publications this month.
The ads illustrate how pieces of the decorating puzzle come together, thanks to the style and enduring quality of Bernhardt. Each execution is tied to a tag line, "Every piece makes the room," which highlights how each piece in a room is important and all the pieces working together in a room are important.
The ads will appear in Architectural Digest, Traditional Home, Southern Accents, House Beautiful and other magazines. The campaign is expected to deliver over 22 million consumer impressions by year's end.
"We're very excited about our innovative products and their ability to help make a homeowner's dream of distinctive home furnishings a reality," said Heather Bloom, director of brand development for Bernhardt.
"We strive to provide homeowners with a variety of individual pieces and whole collections that help them express themselves in a way that works for them as individuals and for their families," she said.
