Remington adds tables
By Marc Barnes -- Furniture Today, October 16, 2005
High Point — Remington Lamp is shedding new light on furniture with a line of occasional tables big enough to hold a book, a cup of coffee and, naturally, a lamp.
David Mullin, vice president of sales and marketing for Remington Lamp, said that the firm's foray into furniture is a natural extension of its current line. For 70 years, the Philadelphia-based company has made and distributed a line of chandeliers, table and floor lamps and wall sconces.
"As we have traveled around the country and called on lighting stores and lifestyle shops that buy our products, we've found that quite a few of them are expanding into other kinds of products," Mullin said.
"Lighting stores are selling mirrors and wall décor and accent tables."
Mullin said that the line seemed a natural for Remington Lamp, given that the company already works in metals and does a lot of metal finishing.
"It was not a big leap for us to bring that new product on board," Mullin said.
The line, which has been in the planning stages for the past 12 to 18 months, are being rolled out at this week's High Point market. Mullin said that there will be about a dozen pieces, made with metal legs of brass or nickel, with beveled glass, marble or leather tops.
The tables include one that has a 14-by-14 inch top made of leather and legs of nickel. A second, rectangular table has a top that is 17 ½ by 13 inches.
A third table is round, with a top that is 14 inches in diameter.
The tables are designed to stand about 22 inches off the floor, a standard height for an end table.
Mullin said that Remington is working with overseas sources to import the pieces, and some of the finishing work will be done in-house.
The pieces will retail for between $200 and $300.
"The customer who buys this is not a customer who is looking for an end table," Mullin said. "The customer is in the store to buy lighting and this is an impulse buy for them. I don't think of someone wanting to make an impulse buy for $700 or $800.
"This is good quality and has a good finish, so it's not a stretch to spend $250 or $300 on what amounts to a very nice piece of furniture."
He added that other possible retail targets include lifestyle shops and conventional furniture stores.
"This is a way for us to expand into things besides lighting," Mullin said. "I think we have got a good shot at doing some business with this."
The line will be exhibited at market in Remington Lamp's new showroom in space 341 of the Hamilton wing of the International Home Furnishings Center.
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