Just the Stats: Motion Sofas
Furniture/Today Market Research -- Furniture Today, July 23, 2009
The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, motion sofas. Drawn from special research reports published throughout the year, the data points focus on what's going on with the category.
Motion upholstery retail sales
| 2008 estimated spending in $billions | % of total furniture and bedding market | % change from 2007 |
Motion sofas | $3.4 | 4% | -6.0% |
Reclining chairs | $3.6 | 5% | -6.8% |
Swivel, glider rockers | $1.2 | 2% | -9.7% |
Total Motion upholstery | $8.2 | 11% | -6.9% |
Source: Easy Analytic Software and Furniture/Today market research
Motion upholstery (excluding recliners) in furniture stores
- - Accounted for 6% of furniture store sales in 2007.
- - Accounted for 6% of selling space in furniture stores in 2007.
- - Median SKUs, 10 and median number of lines, 3.
- - Median best-selling price points for a fabric-covered motion sofa, $900, and $1,300 for a leather-covered motion sofa.
Source: Furniture/Today's Furniture Store Performance Report, 2008
Motion sofas - from Upholstery Fabric and Style Survey
- Leather/suede grabbed the largest pieces, 37% and 63% respectively, of market share of units sold in 2008 at both medium ($900 to $1,599) and high ($1,600 and above) price points.
- At low price points ($899 and below), microdeniers gobbled up the biggest slice of the unit market share pie at 41%.
- Contemporary styles reigned as market share leaders for motion sofas across all price points, capturing over one-half of market share of units sold at medium (57%) and high price points (58%) and nearly three-quarters (72%) of share at high price points.
Source: Furniture/Today Upholstery Style Survey, July 2009
To purchase full copies of the special reports referenced above, click on the links below.
Motion sofa product potential report, February 2009
Furniture store performance report, September 2008
Just the Stats: Stationary upholstery
11/08/2009Just the Stats: Casual dining
09/29/2009Just the Stats: Motion Sofas
03/29/2009Just the Stats: Master bedroom
12/01/2009Just the Stats: Formal dining
01/25/2010
